SEO Packages
SEO packages are pre-selected service offerings designed to make the initial decision-making process easier for clients. They provide a simple way for shoppers to compare SEO services. In some instances, however, customization of these SEO packages is required in order to address the specific needs of your business. We will work with you to identify the shortest path higher rankings and SEO success.
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Basic SEO Package
Recommended for individuals or businesses just starting outThe Basic SEO Package Includes
- 10 Keyword Optimization
On-page content optimization for 10 primary keywords preapproved by client
- Up to 10 Pages
Depending on the website up to 10 pages of your website will be optimized
- Title Tag Optimization
Optimization of title tags for each of the optimized pages
- Meta Description Optimization
Meta description optimization for improved click-through rates
- Keyword Research
Extensive keyword research to determine the most relevant keywords
- Content Writing
Content writing to improve the on-page optimization of selected keywords
- Content Optimization
Utilization of existing textual content to optimize for relevant keywords
- Heading Optimization
Creation and optimization of heading tags to target campaign keywords
- Internal Linking Optimization
Development and improvement of internal linking structure
- Baseline Ranking Report
Pre-optimization ranking report to determine the baseline rankings
- Monthly Ranking Report
Ongoing ranking report generation to track the improvements over time
- Initial Backlink Analysis
Link profile analysis to uncover link development opportunities
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Local SEO Packages
Recommended for businesses serving clients within two hundred and fifty miles of their business location(s)Local Essential
- Up to 15 Keywords
- Up to 5 Web Pages
- Bi-yearly Link Outreach
Local Advanced
- Up to 30 Keywords
- Up to 10 Web Pages
- Quarterly Link Outreach
Local Premium
- Up to 50 Keywords
- Up to 15 Web Pages
- Bi-monthly Link Outreach
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All Local SEO Packages Include
Link Development
Every SEO campaign can benefit from search engine friendly link development; however, the link-work must be based on proper preparation in the form of linkable (useful) content available for linking.
Ranking Reports
After a keyword list has been established and approved by the client, we will generate a baseline ranking report to determine our starting point. This ranking report will be followed by monthly or quarterly reports to track the progress of the SEO campaign.
Content Writing
Content writing is an important component of a local SEO campaign as the process of rewriting of existing content, as well as the generation of new content (and pages) will help search engines better understand the relevance of a website to given list of keywords.
Local Business Listing
Whether a business has a single location or multiple, our local SEO campaigns include the creation/optimization of local business listings on services such as Google My Business, Apple Maps, and Facebook.
Google Analytics Installation
In order to track the traffic generated by SEO activities, and help optimize conversions over time, we will install Google Analytics on your website to facilitate this portion of the campaign.
Competitive Analysis
Every business has competition, so we will work with you to identify and study the toughest competitors and develop an SEO action-plan to create a level playing field so that your website can compete successfully.
On-Page SEO
In additional to technical SEO recommendations, our optimization process incudes on-page optimization which develops optimized headings, as well as content improvements and the development of a strong internal link profile.
Title & Meta Tag Optimization
One of the most important components of SEO, page titles are optimized as part of every local SEO campaign to help emphasize the importance of the keywords selected by the keyword research process.
Keyword Research
Proper keyword research is the most fundamental part of content optimization (different from technical SEO). We work closely with clients in order to develop the most appropriate keyword list for their business.
Local SEO campaigns differ from national and international ones in that they are required to be highly focused on delivering and converting local customers. There are two main components of local SEO services are:
- The proper completion and management of local business listings such as Google My Business.
- The On-site optimization based on carefully researched and selected keywords which should have obvious intent on part of the searcher.
National SEO Packages
Recommended for businesses targeting a national or international audienceNational Essential
- Up to 30 Keywords
- Up to 10 Web Pages
- Quarterly Ranking Report
- Bi-Yearly Link Outreach Campaign
National Advanced
- Up to 50 Keywords
- Up to 20 Web Pages
- Monthly Ranking Report
- Quarterly Link Outreach Campaign
National Premium
- Up to 100 Keywords
- Up to 30 Pages
- Monthly Ranking Report
- Monthly Link Outreach Campaign
- Conversion Optimization
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All National SEO Packages Include
Technical SEO Audit
The technical SEO audit is a comprehensive review of the technical aspects of a website which can impact the ability of a website to compete in search engine result pages. The technical SEO is a fundamental part of the search engine optimization campaign.
Ranking Reports
Two types of ranking reports are generated for each SEO campaign, the baseline report which establishes the starting point of the project, followed by monthly ranking reports which track the incremental ranking improvements of the website.
Content Writing
Comprehensive content editing and content writing is included in every SEO campaign. The importance of high quality and useful content cannot be overstated. We work with clients to plan and generate the most appropriate type of content for their website.
Conversion Tracking
Whether it is existing traffic or new traffic generated through SEO efforts, it is important to understand how website visitors behave and which ones convert. This data, gathered through analytics software will help improve conversions.
Analytics Installation
Traffic analytics is another vital component of website traffic monitoring and search engine optimization efforts. If not present we will set up a new account for your website, and install the analytics tracking code.
Competitive Analysis
We will study and research the top competitors in your category, as well as secondary players in order to understand the competitive landscape of your particular SEO challenge, and develop our approach based on our findings.
Advanced On-Page SEO
The on-page optimization will include a deep analysis of the existing content, and HTML structure, which will then inform the technical as well as content and internal link profile optimization.
Title & Meta Tag Optimization
Titles and description meta tags of all pages selected for optimization will be reviewed and rewritten as necessary. The development of new titles will be based on initial site rankings and the keywords selected for the SEO campaign.
Keyword Research
A vital component of the SEO process, we work closely with clients to understand their business and uncover keyword opportunities beyond the obvious. This approach helps to not only generate early success, but conversion stability.
Schema Markup
For certain industries, and when necessary, we will research and implement the proper schema markup. Schema is a data markup tagging mechanism developed by a consortium of search engines to help them better understand complicated data.
Blog Posting
If a blog is present, we will work with clients to develop ideas and blog content on an ongoing basis, directly supporting the search engine optimization efforts through content optimization and internal linking.
Content Review
As new non-SEO content is generated by the client, we will review all such content and advise on improvements and also contribute with text optimization and internal linking recommendations.
SEO Audit Packages
Recommended for businesses which have internal resources for implementation or simply require a website health assessmentSEO Content Audit
- Competitive Content Analysis
- Keyword Research & Recommendations
- Content Recommendations
- Content Development Plan
- Content Grooming & Improvements
- Content Organization & Restructuring
Technical SEO Audit
- Website Speed Audit & Analysis
- Usability Analysis
- Crawlability & HTML Sitemap
- 301 Redirect(s) Analysis
- 404 Error(s) Analysis
- Tag Optimization Analysis
- URL Structure & Silo Analysis
- Structural HTML Element Optimization
Premium SEO Audit
- Includes SEO Content Audit
- Includes Technical SEO Audit
- Content Development
- Internal Link Profile Audit & Optimization
- Baseline Ranking Report
- 90 Day Ranking Report
- Inbound Link Quality Analysis
- Competitive Link Analysis
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The above SEO packages are provided for guidance. If you decide to get in touch with iNNoventures, we will work on developing a custom solution specific to your needs. Our goal is to create affordability through successful SEO, and not just cheap pricing. When an SEO campaign is designed with attainable goals, and realistic pricing, it can start producing a positive return on investment in a reasonable amount of time, at which point the campaign can be expanded to take advantage of the well-laid foundation. If you are looking for a long-term partnership, get in touch with us, and we will start a conversation to guide you in the right direction, and provide you with a custom SEO proposal.
These packages are basic examples of what an SEO package for a small- or medium-sized business may include; however, for the most effective form of SEO, customized solutions are highly recommended. If you have a smaller budget we can refer you to other SEO companies and consultants with whom we have a long-standing relationship.