Local SEO packages are designed to help small businesses which serve a limited geographic area (city, county, state) gain prominance in search engine result pages. SEO services for local businesses address the needs of owners by helping them take advantage of all available tools provided by search engines, and furthermore to improve organic search engine rankings through technical and content optimization strategies.
Local SEO Essential
Every SEO campaign can benefit from search engine friendly link development; however, the link-work must be based on proper preparation in the form of linkable (useful) content available for linking.
Local Business Listing
Whether a business has a single location or multiple, our local SEO campaigns include the creation/optimization of local business listings on services such as Google My Business, Apple Maps, and Facebook.
In additional to technical SEO recommendations, our optimization process incudes on-page optimization which develops optimized headings, as well as content improvements and the development of a strong internal link profile.
After a keyword list has been established and approved by the client, we will generate a baseline ranking report to determine our starting point. This ranking report will be followed by monthly or quarterly reports to track the progress of the SEO campaign.
Google Analytics Installation
In order to track the traffic generated by SEO activities, and help optimize conversions over time, we will install Google Analytics on your website to facilitate this portion of the campaign.
Title & Meta Tag Optimization
One of the most important components of SEO, page titles are optimized as part of every local SEO campaign to help emphasize the importance of the keywords selected by the keyword research process.
Content writing is an important component of a local SEO campaign as the process of rewriting of existing content, as well as the generation of new content (and pages) will help search engines better understand the relevance of a website to given list of keywords.
Every business has competition, so we will work with you to identify and study the toughest competitors and develop an SEO action-plan to create a level playing field so that your website can compete successfully.
Proper keyword research is the most fundamental part of content optimization (different from technical SEO). We work closely with clients in order to develop the most appropriate keyword list for their business.
Local SEO campaigns differ from national and international ones in that they are required to be highly focused on delivering and converting local customers. There are two main components of local SEO services are:
- The proper completion and management of local business listings such as Google My Business.
- The On-site optimization based on carefully researched and selected keywords which should have obvious intent on part of the searcher.