Business Model Testing

“Most companies are able to develop their business models before their effective implementation, with great efficiency and precision. In general, that’s because they apply methodologies and tools such as Business Model Canvas, Lean Canvas, or Value Proposition Canvas and are able to design the particularities of their businesses.

The problem of business modeling arises, in general, because many entrepreneurs “skip” the next step in the process. It is quite common that, after modeling, the business is created and implemented, without going through the testing stage before, thus losing a chance to evaluate, with their consumer audience, which solutions and ideas can work and which can fail.

Quite often, this is because business owners believe that they found a perfect idea and kind of “fall in love” with it without questioning. Or they can go straight to the implementation in order to save time, capital, or resources.

But, at the end of the day, what happens is just the opposite: the lack of testing ends up becoming costly, and it consumes time, resources, and energy without reason.”